Today, if you pay a visit to any shopping mall, you will be greeted by the view of numerous showrooms of Indian fashion brands. The sheer variety of these brands will confuse you about where you should and should not visit. So, in this regard, it is always advisable to ask your fashion-conscious friends to accompany you as they will be able to help you buy the perfect apparel for yourself. You can also try out the multi brand retail stores that are present in almost every shopping mall. This would not only save you the time of roaming around the mall, searching for various brands, but would also make it convenient for you to compare the quality and price of different brands.
When we mention sustainable clothing brands, we refer to brands which know how to appeal to the style statement of customers in a sustainable manner. These brands keep innovating and bringing out new collections in the market but never make anything which would not fit in with the current style. This approach was undertaken by a few international fashion brands and today, these brands have been successful in earning a global reputation. In India too, customers trust these brands a lot.
Style and fashion are two terms which are often used interchangeably. However, wise people know they do not mean the same thing. While fashion keeps going out of style, style can never go out of fashion. Style refers to the permanent way a person likes to appear in front of society and fashion refers to the temporary means used by the person to maintain his or her style. So, whenever a fashion brand brings out a new collection, it tries to tweak the popular styles that are prevalent in society. These brands always try to create new waves of fashion but never compromise on the existing undercurrents of style. This is an unwritten rule every successful fashion brand follows, a rule which makes a fashion brand sustainable.
However, in the last few years, a number of Indian fashion brands have come up in the market, which follow the strategy of successful international brands. So, today, there is no need to be prejudiced against domestic brands and one should shed off the belief that products of these fashion brands are inferior to the products of international fashion brands. In fact, there are a few fashion brands in India whose products are so good that they might surpass the products of international brands in terms of value for money.
