• Styling India for tomorrow

    A BLOG FOR THE CONSUMATE EATER

    All about buying sustainable clothing
    October 23, 2020
    With a large part of the world under lockdown, nature is bouncing back. The environment is...
    Keep the gloom away with the best women clothing brands
    October 19, 2020
    Picking out the right clothing is important for people for different reasons. While some people...
    Dressing up to fight the COVID-19 blues with Indian clothing brands
    October 16, 2020
    Picking out the right clothing is important for people for different reasons. While some people...
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  • About

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    Our Legacy

    Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.

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