• Styling India for tomorrow

    A BLOG FOR THE CONSUMATE EATER

    With a large part of the world under lockdown, nature is bouncing back. The environment is...
    Picking out the right clothing is important for people for different reasons. While some people...
    Picking out the right clothing is important for people for different reasons. While some people...
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  • About

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    Our Legacy

    Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.